Fleur de Sel ID

We designed the visual identity for Fleur de Sel, a Michelin-starred restaurant in New York's Flatiron district. We redefined the existing identity of custom artwork by infusing it with a modern design sensibility that could be applied across all media. We also assisted with Fleur de Sel's venture Leapfrog Caterers that focused on bringing this style of modern French cooking into other spaces.
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